Popular Brokerage Firm Comparison
Fidelity Investments
✅ Zero Commissions on U.S. Stock, EFT, and Options trades
✅ Designed for retirement and longterm goals
✅ No account minimums
✅ Wide range of assets
✅ Offers proprietary Fidelity mutual funds and index funds with no fees
✅ In-depth research/screening tools
✅ Easy to use/Intuitive design
❌ No cryptocurrencies
❌ Overwhelming UI for beginners
❌ Semi-expensive margin rates
Webull
✅ No trade commissions in Stocks, ETFs, and options
✅ Powerful charting and technical analysis tool good for active traders
✅ Fractional Shares great for beginners
✅ Extended hours with both pre and after market trading hours
✅ Intuitive UI
❌ No mutual funds or bonds
❌ Limited learning resources
❌ Less focused on retirement
❌ Very high margin interest rates ranging 9-10%
Charles Schwab
✅ Zero commissions on U.S. stocks and ETFs.
✅ Wide range of investment products and retirement accounts
✅ Great customer services offering 24/7 phone support
✅ User-friendly UI
✅ No account minimums
✅ Strong reputation and fractional shares
❌ Some fees with broker assisted trades and mutual funds
❌ Can be overwhelming for beginners
❌ Higher margin rates
Public
✅ Commission-Free trades with stocks, EFTs, and crypto
✅ Fractional Shares
✅ No payment for order flow
✅ Lots of educational features allowing you to follow other investors and learn from public commentary
✅ User friendly UI
✅ Wide variety of assets such as Stocks, EFTs, Cryptocurrencies, and alternative assets through partners
❌ No retirement accounts
❌ Limited in advanced tools
❌ No margin trading
Vanguard
✅ Lowest cost funds in the industry
✅ Low expense ratio, .03-.10% (Lower than industry average)
✅ Designed for retirement and long term goals
✅ Client owned meaning they are able to reinvest profits into lowering fees
✅ Zero commissions on Vanguard mutual funds and EFTs
✅ Cost effective for buy-and-hold investors
✅ No account maintenance fee
❌ No real-time trading tools and limited execution speed
❌ Slow customer service and Outdated UI
RobinHood
✅ Zero commission fees on stocks, ETFs, options, and crypto trades
✅ User friendly UI
✅ Fractional shares with a minimum of $1
✅ No account minimum
✅ Cryptocurrency trading
❌ Limited educational resources
❌ Slow customer services
❌ Plagued with controversies & trust concerns
❌ No retirement accounts such as IRAs or 401k rollovers
❌ No mutual funds or bonds with limited ETFs
eToro
✅ Famous for its copy trader allowing you to automatically copy trades made by experienced investors
✅ User friendly UI
✅ Fractional Shares
✅ Wide range of assets and no commissions on U.S. Stocks
❌ Limited investment types of U.S. investors
❌ Fees on crypto withdrawls
❌ No advanced charting tools for active traders
❌ No IRA or tax advantaged accounts
E*TRADE
✅ No commission fees on U.S. stocks, EFTs, and options trades.
✅ Wide range of accounts including retirement
✅ Advanced trading tools and analysis
✅ Wide variety of investment options such as stocks, ETFs, mutual funds, bonds, options, futures, and IPO participation
❌ No direct crypto transactions available but allows for crypto-related EFTs
❌ Overwhelming for beginners
❌ No fractional shares
❌ Higher fees for mutual funds (Those not on the no-fee list)